A game you play with your grandmother

Heartwood

One grove for your whole family. Every member is a tree. Every story they tell — in their own voice — becomes a lantern in their branches.

why we built this

The best stories in the world aren’t in any book.

You know them by heart. The motorcycle your grandfather never told his mother about. How your grandmother came north at nineteen with one address written inside a shoe. What her kitchen sounds like on a Sunday afternoon.

You’ve heard them a hundred times. And you’ve never once pressed record.

Everyone means to. Almost nobody does — because sitting someone down for an “interview” feels stiff, and formal, and endlessly postponable. So the best stories your family has live in exactly one place: their voices.

Heartwood keeps them.

A game, not a chore

Story apps feel like homework. So we made a place instead.

Each week, the grove deals your family a hand of question cards.

Send a card to someone you love. They just talk.

In the app if they like — or the Grove Line simply rings their phone, reads the question aloud in a warm voice, and records whatever they want to tell. Your grandmother never installs anything. She answers the phone, and she talks.

Their story becomes a lantern in their tree.

Tap it any night, forever, and hear them tell it again. The grove grows on stories and nothing else — you can’t buy a bigger tree. You can only earn one.

“You’d come over the hill at Villegas Point and the whole Pacific would open up in front of you like a tablecloth being shaken out.”

Grandpa Ray · “The motorcycle” · 2:14 — listen in the demo grove

And when someone is gone

Their tree turns to heartwood.

Pale. Silver-grained. Still standing at the center of the grove. It stops growing. It never falls. Every lantern they hung keeps burning.

On the hard nights, your family can stand under those branches and hear the realest thing there is: their actual voice, telling the story the way they always told it — the pauses, the laugh, the part they always exaggerated.

No AI resurrection. No chatbot wearing a loved one’s face. Just them. Kept.

“This tree stopped growing. It will never fall.”

What we promise

The laws of the grove

  1. The grove grows only on stories. There is nothing to buy your way into.
  2. The record button is never paywalled. Saving a voice will always be free.
  3. Preserve, never simulate. We will never synthesize a loved one’s voice, and no AI will ever speak as them.
  4. Your family owns the archive. Export every story and every voice, in open formats, any time, forever.
  5. Elders never need the app. A phone call is enough.

Simple, and kind

Free to plant. Yours to keep.

One price covers your whole family — not one person, everyone. Because the point was never to sell you seats. It was to keep the voices.

Free

$0

A grove for the whole family

  • Unlimited family members
  • Record all the stories you want
  • Your first 15 stories, kept in the grove
  • Listen anywhere · export everything, anytime
Start a grove

Heartwood Forever

$199once

Pay once. Kept forever.

  • Everything in Family — no renewal, ever
  • Your family’s voices, held for good
  • The answer to “what if I stop paying?”
Keep it forever

And when you want to hold a story in your hands — printed story books, engraved ornaments that play one voice, a film of your year in the grove. Keepsakes from $34.

The record button is never behind a paywall, and your archive is always yours to export — free, forever, even if you leave. That’s a promise, not a plan.

Walk through a grove first.

The Santos family planted the demo grove in 2024 — six trees, three generations, one of them already heartwood. Tap the lanterns. Listen to Abuela Rosa. Deal a card and watch a story arrive.

Then imagine every voice is one you love.

No account. Free. Nothing leaves your device.